London 2017 Reveals World Champs Slogan

The London 2017 World Athletics Championship bidding team has launched its website and unveiled its logo for the bid, as well as its slogan ‘Ready to break records’.??

Organisers are hopeful that the demand for tickets to watch athletics at the 2012 Olympics will demonstrate to the International Association of Athletics Federations (IAAF) that a Championships in the capital would be the best attended in the history of the event.??

Ed Warner, chairman of UK Athletics, said: ‘There is a real desire in the UK to host the IAAF World Athletics Championships’. ??

‘2017 would deliver a true Olympic legacy and with almost two million fans signing up for London 2012 athletics tickets there is a huge appetite for our sport in the capital’. ??

‘Today’s confirmation means we can now put months of planning into action. Our aim is to present a compelling bid to the IAAF in November’.??

The bid will be led by Sebastian Coe, chairman of London 2012 and vice-president of the IAAF. ??

Coe added: ‘We know we have a country and a city full of passionate athletics fans’.

??’I can’t think of a more fitting tribute to celebrate the fifth birthday of the Olympic Stadium in London in 2017 than by having thousands of these fans gather once again and cheer the world’s greatest sports stars’.

??’Bringing the World Championships to London would grow the sport commercially; increase the fan base and continue to drive the inspirational power of sport, particularly athletics, to young people in our own country and around the world’.??

The bid is still based on the future of the Olympic Stadium, after a judicial review was granted to Tottentham Hotspur and Leyton Orient – who are disputing the decision to award it to West Ham United after London 2012.? ?

This will be London’s fourth bid in less than 15 years to hold the World Championships.