London Irish Appoints Two Circles

Two Circles has been appointed by Aviva Premiership club, London Irish to improve the club’s marketing strategy by targeting its traditional fanbase and developing closer links with its loyal supporters.

The data-driven sports agency – shortlisted for Agency of the Year at the BT Sport Industry Awards 2015, and winners of the title in 2014 – will work with the club to help understand and manage the various customer data sets across the business.

According to the agency, the aim is to help the club develop a better dialogue and closer relationships with supporters to ensure that they are given a high quality experience across all the club’s touch-points on match days and through general day to day contact.

This announcement follows on from the appointment of former London Irish captain and Ireland international, Bob Casey, as operations director. Casey’s newly created role spans both the club’s rugby and commercial activities.

Bob Casey said: “We have been extremely impressed with the work and results that Two Circles are able to deliver. That level of expertise and experience is exactly what we need and will enable the club to operate much more efficiently as a commercial operation at this exciting time in the history of London Irish.”

Fiona Breeden, lead consultant at Two Circles, added: “Two Circles has considerable experience working in this area and we are looking forward to helping London Irish get closer to its supporters and achieve its commercial goals which will in turn help the club’s on-field ambitions.”