London Irish Reveals New Sponsor
London Irish has announced that The Ridgeway Group, one of the UK’s largest motor retail groups, has signed up to become an official first team kit sponsor.
The Ridgeway logo will appear on the sleeve of the first team playing shirt and replica jerseys, along with the Volkswagen and Audi brands.
Under the agreement, as well as a sponsorship fee, Ridgeway will supply the Club with cars for business use and a series of exclusive offers and promotions throughout the season for London Irish supporters.
Based across the middle and South of England, The Ridgeway Group is a leading new and used passenger car dealer for Audi, Volkswagen, Mercedes-Benz (and AMG), Škoda and smart and was ranked as one of the Top 30 Largest Motor Retail Groups in the UK by Automotive Management Magazine in 2010.
John O’Hanlon, chief executive of The Ridgeway Group said: ‘We are excited to be sponsoring London Irish and believe that this makes true business sense for Ridgeway’.
‘The geography and the demographics of our markets are closely aligned and we therefore see much benefit in building a closer relationship between our two organisations’.
Richard Marsh, commercial director for London Irish added: ‘As a major local company, Ridgeway is an ideal partner for London Irish and we are delighted that we have struck an agreement which will bring many benefits for them, us, their customers and our supporters alike’.
