London Irish Signs Third Successive Deal
English rugby union outfit London Irish has agreed a third deal in the space of one week after announcing its latest partnership with drinks brand iPro.
iPro will sponsor the Premiership club’s community rugby programme and also become its official isotonic drinks partner.
As part of the deal the brand will secure extensive branding at first team games, as well as the club’s youth rugby camps.
Leo Skagerlind, the managing director of iPro Sport, said: ‘We already partner with many high profile sporting organisations and we are pleased London Irish have been added to our portfolio.’
‘The club’s collaborative approach to delivering a commercially focused partnership made this an easy decision. We see this as a marketing partnership that will help drive sales of our drinks to parents and young players, affiliate clubs and schools with a healthy isotonic option.’
In the latest of a series of confirmed deals, the club has also renewed partnerships with Powerday, who will continue to be seen on the front of the London Irish kit, and Ridgeway Volkswagen, who has been involved with the club since 2011 and will continue as the side’s Official Vehicle Partner.
