London Irish Strikes Lebara Mobile Deal
Aviva Premiership rugby club London Irish has unveiled Lebara Mobile as a new kit sponsor for the 2010/11 season.
Lebara Mobile, which provides high quality low-cost international mobile services from the UK, becomes an official partner of the club and will appear on the first team playing shorts.
The deal was negotiated by Lebara’s sponsorship agency Essentially Group.
Lebara already has a successful track record in high-profile sport sponsorship. Last May they became the official mobile partner to the nine cricket Test Match Grounds in England and Wales and in March sponsored YouTube’s live coverage of the Indian Premier League (IPL).
In January, Lebara Mobile was also the broadcast partner for Eurosport’s coverage of the 2010 Africa Cup of Nations tournament.
