London Lions score adidas kit partnership
The London Lions have partnered with Specialist Sports, the official distributor of adidas Teamwear in the UK and Ireland, to provide the club with adidas kit for the 2025/26 season.
The agreement will see athletes, coaches, and team members supplied with adidas game kit, training wear, and off-court lifestyle apparel as the Lions prepare for their return to European competition.
The partnership will see adidas product feature across game days, community activations, and fan retail lines. The collaboration will also extend beyond performance wear into cultural storytelling, positioning Lions players as both athletes and cultural figures in London.
Justinas Liaudinskas, Chief Commercial & Revenue Officer at London Lions said, “With adidas, we have a brand rich in basketball heritage globally, from NBA dominance across decades combined with a deep-rooted commitment to the sport in London. Time and time again, adidas has proven itself as a global basketball leader, bridging sport and culture – from high-profile streetwear collabs to local creative campaigns.
“The brand’s powerful cultural heritage in the sport and communities is exactly why this is the ideal kit brand for London Lions. adidas’s design language complements our premium positioning and offers opportunities for exclusive fan merchandise.”
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