london Local Fitzdares Signs With Fulham
Premier League football club Fulham FC has partnered with bookmakers Fitzdares, as the London-based betting brand makes its first move into football sponsorship and becomes Fulham’s official UK betting partner.
As part of the partnership, Fulham and Fitzadres have promised to put an ’emphasis on shared moments, history and humour’ with plans to launch a series of activations and messaging which has yet to be disclosed.
The pair have also noted the synergy between their respective founding dates as a key factor in partnering. Fitzdares is one of the world’s oldest bookmakers, dating back to 1882, with Fulham FC being founded three years earlier in 1979.
Fulham fans will get the opportunity to benefit from the bookmaker’s exclusive members-only club in Mayfair, The Fitzdares Club which provides a venue to watch Fulham games.
William Woodhams, Fitzdares CEO, said, “This partnership has its roots in the 19th century and we are bursting with excitement to finally join up with London’s original football club.
“Dare I say, the only place better to watch football than The Fitzdares Club is at the Cottage. We will be adding a Craven Cottage Pie to our menu immediately to bring a taste of West London royalty to Mayfair.”
Jon Don-Carolis, Fulham FC Sales Director, added, “We are delighted to welcome Fitzdares as Fulham FC’s official UK betting partner. Our organisations are proud of our heritage and embrace innovation whilst providing a closer and more personal experience for our fans and audiences.
“An aligned partnership between the world’s oldest bookmakers and London’s original football club is poised to deliver a range of exciting and creative initiatives throughout the season.”
Fulham recently confirmed a record sponsorship agreement with another betting brand, W88, which saw the firm become the newly promoted Premier League club’s front of shirt and main team partner for the 2022/23 season.
