2024 London Marathon delivers record £73.5m in total fundraising
The 2024 London Marathon has delivered total fundraising of £73.5m, setting a world record for a one-day event, according to data from collaborate+ and The Information Lab.
That figure eclipses the previous record of £66.4m, which was set during the 2019 edition of the mass-participation running event.
Within one day of this year’s race, which took place on 21st April, the race had generated £67m.
Since the inaugural London Marathon in 1981, the race has delivered a cumulative figure of £1.3bn.
Meanwhile, a record £30m was raised on Enthuse, which serves as the event’s online fundraising partner.
“The London Marathon is an extraordinary day and a wonderful celebration of humanity, where tens of thousands of people take on an incredible challenge and do good for others,” said Hugh Brasher, CEO of London Marathon Events.
“We salute every single participant who has contributed to this world record-breaking total of £73.5 million for the thousands of charities which provide essential services to so many.”
Nick Rusling, CEO of collaborate+, added, “No other global marathon reflects society in such a powerful and positive way as the London Marathon.
“In the UK, we have so many organisations offering fundraising solutions for the public and this work has helped bring them together, emphasising the importance of collaboration.”
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