Louis Vuitton In Football Legends Push
Fashion label Louis Vuitton has launched a new campaign featuring football legends Pele, Diego Maradona and Zinedine Zidane.
The campaign will feature in magazines worldwide and has been created by Ogilvy Paris and shot by Annie Leibovitz.
The images show the footballers from Brazil, Argentina and France meeting up in a bar in Madrid and playing a game of table football.
The promotion is supported online through the Louis Vuitton website louisvuittonjourneys.com, that features a conversation between the three players recalling their careers and the famous World Cup matches they have played in.
Louis Vuitton has also announced an official partnership with FIFA, in which the fashion designer will create a new travel case for the FIFA World Cup Trophy to be used at this summer World Cup in South Africa.
