Louis Vuitton Reveals World Cup Case
Fashion brand Louis Vuitton is the latest firm to make a marketing splash in the lead up to the World Cup after unveiling the travel case created to hold the FIFA World Cup Trophy, following an official commission by the world football governing body.
The special order case, handmade by a single master craftsman in Louis Vuitton’s historic Asnières workshop near Paris, was unveiled by supermodel Naomi Campbell and has been designed to accommodate the celebrated Trophy, which measures 36 cm in height, weighs 6.175 kg and is made of solid 18-carat gold with a base of semi-precious malachite.
Covered in Louis Vuitton’s iconic Monogram canvas, the travel case is fitted with the company’s signature brass lock and corners, and has a dark brown lining that complements the Trophy’s gold colour.
The case opens at the front and at the top to allow the Trophy to be removed easily when, at the final on 11th July in Johannesburg, watched by many millions of people across the globe, it will be presented.
Like all Louis Vuitton special orders, the FIFA World Cup Trophy case was made at the company’s original workshop in Asnières, which opened in 1859.
