LTA And Aegon Appoint Fast Track
Fast Track has been appointed by the LTA, the governing body for British Tennis, and its lead partner, life assurance and pensions company AEGON, to promote the sport over the next two years.
Following a competitive pitch, Fast Track has been charged with developing and delivering a substantial PR strategy for the sport, supplemented by first-class event marketing execution.
The PR element will involve promoting British players and tournaments, highlighting the work done within communities and raising awareness of the developments from grassroots right through to the elite end of the game, with the ultimate aim of increasing participation at all levels.
Fast Track will also work to profile and raise awareness of AEGON, the leading life assurance and pensions company, and its contribution to the development of tennis as the new lead partner.
Fast Track will also develop an event marketing programme to drive increased interest in the LTA’s flagship tournaments – the AEGON Championships at Queens, the AEGON Classic in Birmingham and the AEGON International in Eastbourne.
