LTA Land The&partnership And The Kite Factory
The LTA has appointed two new agencies as it seeks to create a larger cultural impact for tennis.
The governing body has announced that, after a competitive pitch process run by Creativebrief, The&Partnership will be its new creative agency of record. As part of the appointment, the independent firm will be responsible for brand strategy, creative, content, social and PR.
Performance media agency The Kite Factory, meanwhile, will be the LTA’s media planning and buying agency, leading on the governing body’s media strategy, planning, execution and delivery of paid campaigns.
Richard Daish, Marketing and Commercial Director, LTA said “Our ambition is to show that tennis is truly a sport for anyone, by challenging perceptions and through innovative consideration around how we activate our people, products and with our partners.
“We are impressed with the creative, game-changing and cutting edge approach demonstrated by both The&Partnership and The Kite Factory. We are looking forward to working with both agencies at this exciting time for our sport.”
Steve Parker, Managing Director, The&Partnership added: “We are delighted to be working with the LTA, joining them on their mission to transform the perception of tennis in the UK. They have an inspiring vision for ‘brand tennis’ and we look forward to partnering with them to make the game more relevant, accessible, welcoming and enjoyable for all.”
James Smith, Client Services Director, The Kite Factory said: “As an independent agency, we’re delighted to have been appointed as the long-term partner for the LTA and look forward to embarking on the journey of delivering on the new vision, alongside The&Partnership.”
The LTA says that the first task for The&Partnership will be to develop a new creative platform to broaden the appeal of tennis, delivering audience-focused campaigns throughout 2020.
The Kite Factory will develop a full media plan in support of the campaign calendar.
