LTA Launches New ‘she Rallies’ Campaign

The national governing body for tennis in Britain the Lawn Tennis Association (LTA) has revealed a new campaign, ‘She Rallies’, which showcases its ambition for tennis to lead the way towards becoming a truly gender balanced sport.

The LTA hope to begin a new push to build on tennis’ pioneering legacy for women and girls in sport. Tennis is now regarded as the most gender equal sport at both grassroots and elite level. However, the LTA believes that more progress in still needed in all sports, including in tennis. 

The launch of the ‘She Rallies’ ambition marks a major step forward in delivering against the commitments the LTA set out in its Inclusion Strategy for tennis in Britain and is fundamental to its plans to achieve its overall vision to open tennis up to many more people. 

Adding her voice in support of the LTA’s drive to get more women and girls involved in tennis, Harriet Dart, British No.3 and Great Britain Billie Jean King Cup team member said, “I think women’s tennis in Britain is really on the up now, with a lot of young girls grouped around the same ranking. I’d love to see even more women and girls get involved in tennis though, so anything that can be done to see tennis continue to lead the way for women’s sport is fantastic”.

The focus of the LTA’s activity will be on delivering long term change that truly makes a difference for women and girls in tennis where it is most needed. Underpinned by the necessary governance and support structures needed to make progress happen, the core of the work will be concentrated around three pillars that together will help ensure tennis becomes even more relevant, accessible, welcoming and enjoyable for women and girls: participation, workforce and visibility.

Julie Porter, LTA Chief Operating Officer, added, “Tennis has a history to be proud of in having led the way for women’s sport, but we are not content to sit still. If we are to become a truly gender balanced sport, a new push is needed for the 21st century. Addressing the challenges that remain is not something that will be solved overnight or by one single intervention, but by rallying together, we can create a new legacy for future generations of women and girls.

“Our She Rallies ambition is therefore a commitment to do all we can to continue to lead the way for women and girls in sport as a key part of what we are doing to transform tennis in Britain, but also a call for all those involved in our sport and beyond to join in, add your voice in support, and play a part in whatever way you can so that tennis continues to break new barriers for women and girls in sport”.

Over the course of the next few months and to accompany the launch, the LTA will also be releasing a ‘She Rallies’ video series, introduced by former British No.1 Laura Robson and sharing the stories of women in tennis, showing how they are rallying together to help tennis become a gender balanced sport.

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