LTA Signs Ups Charity Partnership
The LTA has announced a partnership with Pledgeball, a charity that engages sports enthusiasts on environmental sustainability.
Already established and active in football, Pledgeball ‘encourages those involved in sport to take individual actions in their everyday lives that will have a positive climate impact.’
As part of the new agreement, the LTA and Pledgeball work with LTA registered tennis venues across Britain to participate in the LTA Pledgeball League.
The LTA Pledgeball League will measures the environmental impact between tennis clubs, and rank them in order of carbon reduction, aiming to creating competition among the clubs.
Pledges are calculated to a CO2 equivalents figure, giving an overall value of an individual’s pledge in terms of carbon reduction.
The LTA Pledgeball League will go live on Monday 12th June.
Olly Scadgell, Lawn Tennis Association (LTA) Paricipation Director and Executive Lead on Sustainability, said, “The LTA is acutely aware of the current and future impact of the climate crisis and environmental changes on tennis, from the grassroots to major professional events. Through simple everyday individual actions, Britain’s tennis community as a collective can play a part in taking positive climate action and delivering reductions in carbon emissions.
“Pledgeball provides an engaging platform to inspire these actions and we encourage all our registered venues to mobilise their players as well as thinking about the actions they can also take as a venue. In recent months the LTA has provided additional guidance and resources to venues and are committed to supporting the tennis community to placing sustainability at the heart of their operations.”
Katie Cross, Founder of Pledgeball, added, “Change will come from communities driving it. The tennis community is huge and already addressing environmental sustainability in many areas, with some wonderful examples from the likes of Hoole Tennis Centre. Taking action as part of this community will not only directly reduce emissions, but also ripple out to influence friends, families, businesses and governing bodies. Participating in the Pledgeball League is an easy way to do this. We are delighted to be working with the LTA, whose sustainability plan is ambitious and leading the way in sport. We’re very excited to see the impact that the tennis community will have.”
