Lucozade Signs Extension With FA

The FA has announced that Lucozade has re-signed as the Official Sports and Energy Drink Supplier to the England Team, in a deal that will see the drinks brand extend its existing support of the national sides for a further four years.

Lucozade will continue to support all 24 England national teams as they pursue worldwide honours at the highest level over coming seasons, including the men’s ongoing European Championship qualification campaign and the women’s senior team who return to action in September against Serbia.

Sean McAuliffe, The FA Group head of Business Development, said: ‘Lucozade remains a market leader in the field of sports and energy drinks and has an unrivalled heritage of supporting top-flight football and we are delighted to be able to continue our partnership with them’.

‘Their continued support and expertise will remain a huge asset to all England teams training and competing at the highest level’.
 
Lucozade has worked with Premier League teams to help improve the performance of England’s finest established and young internationals since the competition’s inception in 1992.

As well as having access to the latest range of Lucozade Sport products, The FA’s backroom team will work closely with Lucozade Sport Scientists to ensure that all England players are correctly fuelled and hydrated every time they pull on the national shirt.

Stewart Crooks, sponsorship manager for Lucozade, added: ‘Lucozade takes great pride in helping fuel the England squads and so we are delighted to have been selected as part of the national team set up’.

‘We’re looking forward to seeing the teams develop over the next four seasons and celebrating their achievements with them’.