Lucozade Signs McLaren F1 Deal

Ahead of this weekend’s Singapore Grand Prix, Lucozade has announced an innovative performance partnership with the Vodafone McLaren Mercedes Formula 1 team.?

?In addition to branding on the car and drivers overalls, Lucozade will supply Jenson Button, Lewis Hamilton and Vodafone McLaren Mercedes with their range of sports nutrition products.? ?

Jenson Button said: ‘As a grand prix driver and an athlete, I completely understand the need to keep my body refreshed and hydrated before, during and after exercise. If you’re pushing yourself to the limit, then your body needs to refuel – and Lucozade products are a great way to achieve that’.? ?

‘I’m really looking forward to working with Lucozade to help them develop their range of fitness and isotonic drinks to cope with the extreme demands of Formula 1’.

Lucozade’s drinks and products will be available to the whole team and Lucozade and Vodafone McLaren Mercedes are also working together to formulate a new bespoke product to meet the specific requirements of Formula 1.??

Vodafone McLaren Mercedes team doctor Aki Hintsa added: ‘People often think of the unique demands placed on the human body during a grand prix, but few consider the overall human performance that’s needed to maintain the strength and spirit of a team of almost 100 individuals as they travel across the world for nine months of the year’.?

‘Whether it’s spending long days working outdoors in the cold temperatures of the European winter, or spending race weekends in hot and humid countries like Malaysia, Singapore and India, effective physical and mental co-ordination through hydration is vital’.??

Suzy Smith marketing director at Lucozade, commented: ‘We take great pride in working with those performing at the highest level and will establish a close working relationship with Vodafone McLaren Mercedes so that we can continue to develop products that help maximise sporting performance at all levels’.