Lucozade Sport Signs Chelsea Deal

Lucozade Sport has signed up as Chelsea Football Club’s official sports nutrition partner ahead of the new season.

The deal will run for the next three seasons and Lucozade Sport scientists will also work with Chelsea’s backroom staff at the training ground in Cobham.

Lucozade Sport has been the official sports drink of the Premier League since its inception in 1992.

The drinks brand will also provide the Chelsea players with its product throughout the club’s games.

Ben Wells, Head of Marketing for Chelsea said: ‘Working with Lucozade Sport means that our players have access to safe products that are proven to make a difference.’

Lucozade Sport has become Chelsea’s second new partner for the new 2010/11 season after the club announced a deal with Singha Beer.