Lucozade Unveils ‘fans Fives’ Campaign

Lucozade has officially launched its new marketing campaign for the 2010/2011 football season, ‘Lucozade Fans Fives’.

The competition will give die-hard fans a chance to represent their club in a 5-a-side football tournament at Stamford Bridge in May.

The final five players for each team will be chosen based on the commitment to their club rather than ability.

Senior brand manager Alex Saunders, said: ‘Lucozade Fans Fives is an exciting campaign that will allow us to leverage our elite football associations to engage fans in a meaningful way’.