Luton Town Signs Club-record Deal
Newly promoted Premier League football club Luton Town has partnered with Utilia in a historic deal.
The agreement becomes the biggest sponsorship deal in the club’s history ahead of Luton’s first top-flight campaign since 1991/92.
Electricity and gas supplier Utilita will see its logo adorn the front of all three of the Hatters playing shirts for the upcoming Premier League campaign.
The agreement will also see Utilita’s charity arm Utilita Giving donate £2 of every Hatters shirt sold this season to local charities, including Luton Foodbank.
Utilita and the Hatters have been partners since 2015 before the energy supplier became the front of shirt sponsors in February 2022.
Gary Sweet, Chief Executive Officer of Luton Town, said, “Loyal relationships in the world of football business can often be difficult to find and then preserve, so we are immensely proud to announce this agreement which will also aid three charities who undertake magnificent support to those in need in our local community.
“While this represents a landmark shirt sponsorship deal in our long history, we feel it is important to recognise the strength of the relationship we have fostered together with Utilita over the past eight years.
“Therefore, it gives us great pleasure in knowing that a partnership – which began in League Two – will continue in the top-flight next season.”
Jem Maidment, Chief Marketing Officer at Utilita, added, “Luton and Utilita have forged a terrific relationship over the past few years. Both have challenged the status quo, faced adversity, and got stronger with each passing year.
“Back in 2015 Luton were in League Two, and Utilita had 150,000 customers. Now Luton are in the Premier League and Utilita are one of Britain’s leading energy suppliers, with more than 800,000 customers and rising.
“The Hatters’ journey over the past ten years to the Premier League is possibly the greatest football story of the 21st Century. We consider it an absolute privilege to have our logo on the famous orange shirt as we continue our journey together into a fantastic new era in the club’s history.
“I’m also delighted that Utilita Giving will be working with the club to support households in fuel and food poverty, as we ramp up our commitment to help those that need it most in Luton and the surrounding area.”
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