Lv= Announces Tennis Sponsorship
LV= has agreed a new tennis sponsorship, which will see the insurance, retirement and investment group become an associate sponsor of the IMG-owned Statoil Masters Tennis, the prestigious legends event taking place at the Royal Albert Hall this December.
As part of the deal, LV= will also sponsor Hawk-Eye line calls and Speed of Service.
Commenting on the announcement, Claire Jeromson, LV= head of Sponsorship said: ‘We are delighted to have a major involvement in the Statoil Masters Tennis. This further expands our sponsorship portfolio and gives us new areas to work in to supplement our existing programmes in rugby and cricket.’
Charlie Grave, managing director of sponsorship at IMG Tennis added: ‘We are thrilled to welcome LV= into our family of sponsors for the Statoil Masters Tennis. LV= is a prestigious company and has a great track record of supporting UK sport and we are delighted to be able to introduce them into the world of tennis.’
John McEnroe, Goran Ivanisevic, Pat Cash and Tim Henman have already signed up to play in the 2012 event.
Now in its 16th year, the tournament is part of the global ATP Champions Tour and features former World No.1 tennis players, Grand Slam champions and defeated finalists, and Davis Cup winners.
Sports and entertainment agency brandRapport, is retained by LV= to work on the different sponsorship programmes. The agency has been involved in the negotiations and sponsorship strategy and will handle the PR, event management, hospitality and other support activity.
