Lycamobile Expands Ties With Nfl’s Jaguars

London-based mobile network operator Lycamobile has sealed an expanded multi-year partnership with the Jacksonville Jaguars that will lead to the NFL American football franchise engaging with UK fans on a number of initiatives.

For the past two years, Lycamobile has served as an official founding partner of the Jaguars in the UK, where the team has played an annual NFL regular-season game since 2013.

The new “multi-million-pound” deal has elevated Lycamobile to the Jaguars’ top-tier corporate partner category, the ‘Jaguars Jamboree’.

Under the agreement, Lycamobile will benefit from a range of transatlantic branding opportunities, including exclusive exposure on the team’s practice jersey.

However, the partnership’s first activation will surround the 2019 NFL Draft, with Lycamobile and the Jaguars set to offer a Jaguars fan the chance to announce the team’s fourth-round pick from the UK, representing the only international pick.

Other campaigns will take place in the UK and US on a year-round basis, the Jaguars said.

Lycamobile will also receive visibility throughout the team’s home stadium in Florida, TIAA Bank Field, and will also work with the franchise to create exclusive behind-the-scenes content for the US and the UK markets.

Allirajah Subaskaran, Founder and Chairman of Lycamobile, said: “As the only NFL team to have made a true transatlantic commitment, the partnership provides a real strategic opportunity for Lycamobile to capitalise on the power of the NFL and embrace a global audience.

Shad Khan, who owns the Jaguars and English Premier League football club Fulham, said: “It’s been a pleasure to get to know Subas on a personal level in London and listen to him talk about his vision for Lycamobile and how the Jaguars can be a UK asset for the brand and its customers.

“We know that Lycamobile will become an essential part of the Jaguars’ continued growth in the UK and there is also no question this is big news for us here in Jacksonville.

“The fact Jacksonville and the Jaguars are a springboard for Lycamobile’s growth in the US speaks to the global power of the NFL and why our commitment in Jacksonville to forging relationships in the UK is vital for the Jaguars.”