Lycamobile Signs Test Match Partnership
Lycamobile has signed new sponsorship deals to become the official mobile partner of England’s Test match cricket grounds, as well as Surrey County Cricket Club.
The prepaid mobile SIM card provider will be the official mobile partner of the nine English grounds which will host international matches in 2014 – Lord’s and the Kia Oval in London, Emirates Durham ICG, Edgbaston, Headingley, Emirates Old Trafford, The Ageas Bowl, The SWALEC Stadium and Trent Bridge.
As part of the agreement, the brand will be entitled to perimeter advertising at each ground throughout the summer and associated branding rights.
In addition, Lycamobile has become the official mobile partner of Surrey CCC throughout the 2014 season. Alongside its sponsorship, which includes all of the county side’s games at the Kia Oval, it will support the club’s CSR initiatives in the local community.
Subaskaran Allirajah, chairman of Lycamobile, said: ‘Lycamobile has a long tradition of supporting cricket and cricketing communities and we’re delighted to continue that through our Test Match Grounds partnership and sponsorship deal with Surrey County Cricket Club during 2014.’
‘The deals are the perfect platform to excite our audience of long-standing cricket fans and we’re looking forward to working with both partners during what’s set to be a fantastic summer of cricket.’
Nick Hoyle, managing director at Essentially, who brokered the deal, commented: ‘We’re delighted to announce Lycamobile as Official Mobile Partner of the Test Match Grounds. With Sri Lanka and India touring England this summer, we are set for a great year and it’s exciting to have a globally-established brand such as Lycamobile on board for the journey.’
Richard Gould, CEO of Surrey County Cricket Club, added: ‘It’s fantastic to welcome Lycamobile to Surrey County Cricket Club as Official Mobile Partner for 2014 in what is set to be a great year of cricket. Lycamobile’s ongoing support of cricket and communities around the world is testament the brand’s passion for the sport, and we look forward to working together in 2014.’
