MAD//Sports unveils agenda

MAD//Sports, the new event that will explore how brands can navigate the fast-moving and evolving world of sport, has released the first wave of its agenda.

With the theme ‘Helping brands navigate the evolving sports landscape’, MAD//Sports will serve up a fast-paced day of big-name speakers, bold debates, and original content designed to challenge the status quo and spark fresh ideas. 

Taking place on Thursday 3^rd July as part of MAD//Fest London, the room will be packed with senior figures from global major brands and rightsholders with the likes of NBA, Formula 1, the Premier League, Unilever, O2, Three, Clinique, NatWest, Sportradar, and TikTok all lined up to be on stage.

Hosted by Alex Payne, Sky Sports and The Good, The Bad & The Rugby podcast host, the likes of Isabelle Stewart (Head of Original Content, Formula 1), Tati Lindenberg (Vice President, Marketing, Dirt Is Good), Tim Edwards (Head of Sports Partnerships, TikTok), and former Team GB athlete Colin Jackson, and YouTuber Mark Goldbridge will be appearing.

The agenda can be viewed below, with the full schedule finalised in the coming weeks.

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Meanwhile, MAD//Fest has announced the headline appearance of comedian and broadcasters Jimmy Carr and Richard Ayoade.

At MAD//Sports, the event’s invite-only model ensures that every seat is filled with decision-makers, rights holders, and brand leaders from the highest echelons of sport and business and is designed to avoid vendor fatigue.

There are still a limited number of sponsorship and exhibition opportunities available, which is the only way to guarantee attendance. Contact dylan.pugh@sportindustry.biz to find out more.

The launch of MAD//Sports marks the first collaboration between SIG and MAD//Fest, the leading marketing festival in the UK.