Madrid & Microsoft Livestream New Announcement
Real Madrid and Microsoft will today unveil a new partnership at an event in Madrid at the Real Madrid Stadium Santiago Bernabeu which will be livestreamed online from 5:30pm GMT.
The four-year partnership, which will be announced by Microsoft’s Orlando Ayala, Corporate Vice President, Chairman of Emerging Markets, will include exclusive digital content and virtual experiences delivered to fans through a new digital platform, and business solutions to increase efficiency and performance of the staff.
Commenting ahead of the announcement, a Microsoft official said: ‘A digital transformation is coming to the world of soccer that will change the game for millions of fans.’
It is estimated that the partnership between Real Madrid and Microsoft is worth €25m.
