Magners Extends Celtic Rugby Deal

Magners Irish Cider has extended its sponsorship of the Magners League for a further two years, which will see the brand continue as title sponsor of the competition until at least May 2011.

Currently midway through their third season as title sponsor, the Magners renewal comes at the same time as an announcement from Celtic Rugby confirming a play-off structure that will be introduced from 2009/10 onwards.

Magners’ took the title sponsorship in 2006, and it has since become their flagship rugby property.  

The cider brand has claimed that it will continue to invest in its ongoing development by engaging rugby fans, the teams and media, and working closely with Celtic Rugby on the inaugural play-offs in 2009/10.