Magners Renews Celtic League Sponsorship

Magners Irish Cider has renewed its title sponsorship of rugby union’s Magners League, the top flight for the domestic clubs from the Celtic nations, for an additional year.

The renewed agreement will see Magners continue as title sponsor of the competition until May 2009.

The inaugural sponsorship of the competition began in 2006 and is now in its second season.

During the first eighteen months, the 2006/07 season saw match attendances increase by 15.7% whilst television audience figures grew with BBC Wales & S4C recording a rise of 16.3% in their viewing figures.

Magners will continue to show its commitment to the Magners League with targeted activation plans which will include the continuation of broadcast sponsorships with S4C and Setanta and an advertising campaign designed to showcase the strong brand links between Magners Irish Cider and the Magners League.