Major City Events In The Spotlight At #sibc
There is one week to go until Alistair Kirkwood, managing director of NFL UK and Niels de Vos, chief executive of UK Athletics, will be joined by The Times’ Alyson Rudd and members of the sport industry for the next Deltatre Sport Industry Breakfast Club.
Taking place on Wednesday 6th September at The BT Centre, Kirkwood and de Vos will discuss all aspects of running major events in the capital, growing and building a wider community of fans, the commercial landscape for major rights holders in the UK and the new technologies, agencies and suppliers that are helping them achieve success.
Kirkwood heads up the NFL’s UK office in London, overseeing all commercial operations, including television negotiations and the staging of the NFL London Games. Under his guidance, the NFL has achieved consistent growth in the UK over the past decade and in 2017 will stage four games in London for the first time. By the end of the year, the NFL will have staged 21 regular-season games in London, with 26 out of 32 teams participating.
While Kirkwood has said that there is no chance of a Super Bowl in the UK unless there is a UK-based franchise, that hasn’t slowed the continued expansion of NFL into the UK and European market demonstrated not least by the recent announcement of new plans to expand the reach of the NFL Game Pass, the league’s OTT service, across the continent.
De Vos has been chief executive of UK Athletics for the last decade and he also sits on the British Olympic Association (BOA) NOC committee. He was the championship director of the record-breaking World Para Athletics Championships and IAAF World Championships London 2017, after successfully leading the bids for both in 2011 and 2012.
He is also the creator of the Anniversary Games – the biggest non championship athletics meet in the world. He was previously the CEO of Sale Sharks, during which time the team won the Premiership Rugby trophy in 2006, as well as commercial director of the Manchester 2002 Commonwealth Games.
Memberships for the two remaining events are still available. For details and to book your place click here.
