Major Deltatre Acquisition Completed
American private investment firm Bain Capital and Italian investment company Nextalia SGR have announced the acquisition of Deltatre, a UK-based leading sports and entertainment technology providers, from Bruin Capital.
With a presence in 14 countries, Deltatre offers over-the-top (OTT) streaming solutions enabling direct-to-consumer content distribution via the internet as well as data, graphics and live broadcast solutions. Deltatre’s clients include the likes of UEFA, NFL, MLB and MLS.
Deltatre also specialises in website and app development, graphics, data, officiating systems, broadcast production, user experience, and product design, helping sports rights owners and rights holders to better engage with fans and ultimately increase monetisation opportunities.
With two offices in London, as well as a presence in New York, Sydney and Paris, Deltatre has experienced significant growth in recent years and is expected to generate $180m (£146m) of revenue in 2022.
In a statement, Bain Capital and Nextalia SGR revealed they received financial advice from HSBC and Nomura, and legal advice from Weil Gotshal & Manges and Legance and Gatti Pavesi Bianchi Ludovici.
The cost of the deal has not been disclosed and the transaction remains subject to regulatory and customary approvals.
Under terms of the agreement, Andrea Marini CEO of Deltatre, will continue to lead the business with the existing management team and remain a significant shareholder in the company.
Marini commented, “It’s never been a more exciting time for the media and sport industries. Rapid technological innovation in how content is produced, distributed, and consumed has opened new opportunities for rights owners to monetize and reach their fans globally, and Deltatre sits at the heart of this shift. I am excited to welcome Bain Capital and Nextalia SGR as our new partners as we enter this exciting chapter in our company history.
“From the start it has been clear that they share many of the same core values that are held by the wider Deltatre community and that have contributed to our long-standing reputation as the premier technology provider for many of the world’s most recognizable brands.
“We believe that their guidance and support will accelerate our mission of transforming the way the world engages with content on their favorite platforms. Finally, I’m extremely grateful for the support of George Pyne and the team at Bruin Capital. They have been a terrific partner over the last six years, and we have achieved great things together.”
Luca Bassi, a Managing Director at Bain Capital, added, “We are delighted to be partnering with Andrea and the team of Deltatre. They have built a world leading sports and entertainment technology provider and the strides they have taken to date is very much testament to the quality of their team and the initiatives they have deployed.
“We look forward to working with them on the next phase of Deltatre’s growth journey. Bain Capital has the expertise to help deliver value around revenue model, delivery, talent and M&A.”
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