Organisers of the ICC Men’s Cricket World Cup (CWC19) have revealed plans for a spectacular Opening Party to take place on The Mall in London.
The event on 29th May will feature a mix of music, dance and sporting celebrities.
It will be held in front of 4,000 fans and a live global broadcast audience, organised in partnership with The Royal Parks and delivered with CWC2019 activation agency Ear to the Ground.
The ticket-only celebration is being hailed as “the most celebrated start to a Cricket World Cup ever.”
Free tickets will be allocated through a ballot system running from Thursday 4th April to the end of the month.
Commenting on the initiative, Steve Elworthy, Managing Director at ICC Men’s Cricket World Cup 2019, said: “The Opening Party will capture the very essence of what makes this tournament so special and will be hugely exciting for the fans that are lucky enough to attend but also across broadcast we will show the world what they have to look forward to over the next 45 days of cricket action.
“The Mall, with Buckingham Palace in the background, is synonymous with some of the biggest events held in the UK and is instantly recognisable to everyone around the globe. It will be a fitting celebration of a World Cup, cricket and sport with diversity at its core.”
Alun Mainwaring, Head of Events and Filming at The Royal Parks, added: “The ICC Men’s Cricket World Cup Opening Party will be a unique and spectacular way to kick off this incredible tournament.
“Millions of people around the world will be watching the excitement unfold in central London and we are honored to be a part of it.”
CWC19 says interest in tickets for the 48 matches at the tournament has been unprecedented with over 3 million ticket applications from 148 countries.