Man City Bolsters Asian Presence With Cola Tie Up
Manchester City Football Club has announced its first ever regional partnership in Thailand, by teaming up with the country’s drink brand, est Cola, who will become the club’s “Official Soft Drinks Partner in Thailand”.
The new two year partnership with the fast growing soda brand will further bolster City’s presence throughout South East Asia, having taken the Thai soft drink market by storm in only its second year of trading.
The news was announced on Wednesday in Bangkok by City’s longest serving player, Micah Richards and Scott Sinclair, who are currently visiting the country’s capital, as part of the club’s visit to the region.
The weeklong visit will see the players take part in partnership activations and meet local fans, before jetting off to the Indonesian Capital, Jakarta.
Commenting on the Partnership, Tom Glick, chief commercial & operating officer, said: ‘est Cola is a young dynamic brand with huge potential. The scale and speed of their success demonstrates Thailand’s appetite for brands that are not only innovative, but ambitious also. We’re proud to be part of est Cola’s journey and look forward to working together to engage and inspire Thailand’s legions of football fans.’
‘Thailand is a huge market for the club, which is why we’re delighted to soon be launching a Thai version of the Manchester City website. Set to go live in July, the new website will satisfy the demand from City’s millions of fans from around the country to be able to view the latest news and content in Thai.’
Under the deal, est Cola have filmed a TV advert with City players that will be aired on TVs in homes across the country’s 69 million strong population.
In addition, City players and the club crest will also feature in both below and above the line advertising campaigns and in store point-of-sale, throughout est Cola’s vast sales networks in supermarkets and shops.
