Premier League football club Manchester City has announced a new partnership with Ballers Brands Ltd, a UK-based privately held artisan wine and spirits company.
Through the partnership, Ballers Champagne, the company’s premium champagne brand, has been unveiled as the official champagne local partner of the club.
As well as supplying guests in the stadium’s premium hospitality areas, Ballers Champagne will also host its own the Ballers Champagne Platinum Hospitality Box at the team’s 53,000-capacity home stadium.
The move will also see Ballers Champagne launch an exclusive limited-edition range of co-branded Manchester City bottles in City’s blue colours.
Ballers Champagne CEO, Nathan Bullas, said, “The epitome of luxury and quality, no drink in the world says those things more than Ballers Champagne, so to be partnering with the current Premier League Champions is the perfect match.
“The finest sporting performances are driven by excellence, and in our pursuit and dedication to producing premium beverages, we invest years to create products that never compromise on our high standards. The best should be celebrated with the best, and we look forward to hopefully celebrating many more trophy wins with a glass of Ballers Champagne in hand.”
Danny Wilson, Managing Director of Manchester City Operations, added, “We’re pleased to welcome Ballers Champagne as an official local partner of Manchester City today.
“Aligning with our values of excellence and success, Ballers Champagne is the latest brand to be welcomed to the Etihad Stadium, as we look for new opportunities to further enhance the fan experience and offerings for those in attendance. We look forward to working together throughout this partnership.”