Man City & Etihad Airways Launch Video Series

03 Jun 2015 | sigadmin

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Manchester City FC and principal partner, Etihad Airways have launched Global City, a football-inspired, digitally-led video series focusing on some of City’s most passionate and loyal fans from around the world.

2003 Rugby World Cup winner and lifelong City fan, Will Greenwood will host Global City, travelling on Etihad Airways around the world to reveal the power of football through the eyes of Manchester City supporters. The five-part video series will visit Manchester City, Abu Dhabi, Jakarta, Melbourne and New York.

Greenwood will meet super fans in each city, uncovering entertaining and inspiring stories about their support for Manchester City, all while celebrating the unifying power of the beautiful game and the global football fan culture.

The content will be available across Manchester City and Etihad’s digital and social media channels, as well as on-board Etihad flights on their award winning E-Box inflight entertainment system.

Diego Gigliani, director of media and fan relationship management at Manchester City FC, said: “We are excited to work with our partner, Etihad Airways, to launch this innovative new series which brings City’s global fan base to life.

“City followers all over the world will relate to the personal stories of their fellow fans and how they celebrated the key moments in our history.”

Patrick Pierce, vice president sponsorship and events, Etihad Airways, added: “Global City is a fantastic platform to tell the unique Etihad Airways and Manchester City partnership story.

“Football is truly global in reach and we are excited to showcase the club’s diverse fan base from all corners of the world.”

Will Greenwood, said: “As a lifelong City fan it is a dream come true to follow the team I love around the world, and even more to search the globe for like-minded supporters who have the Sky Blues in their heart.

“I can’t wait to share this with local fans and hear the inspiring football stories that have brought them and the club together and revel in the unifying power of the beautiful game.”