Man City Expands Global Twitter Presence
Manchester City Football Club has expanded its global social media presence by launching ten new international Twitter accounts, in addition to its existing English and Arabic accounts, which are currently followed by around 1.5m fans.
The club now offers Twitter content in Traditional Chinese, French, Indonesian, Japanese, Korean, Malay, Portuguese, Russian, Spanish and Thai.
The news follows an announcement from Barclays Premier League rivals Liverpool FC, who revealed their new global digital strategy at the Nolan Partners Sport Industry Breakfast Club yesterday. Check out the highlights at Sport Industry TV.
The launch follows the roll-out of City’s ten international websites in the same languages earlier this summer, which saw the club extend its reach up to 80% of the world’s internet connected population.
Created to cater for the club’s growing fan base abroad, the international Twitter accounts will cater for City supporters from more than 160 countries will now be able to access Manchester City Twitter content in their own language.
Commenting on the new international Twitter accounts, Diego Gigliani, Director of Marketing, Media and Fan Development for Manchester City Football Club, said: ‘As the Club continues to attract fans from across the world and our global community grows, it’s important to find new ways to connect and engage with them in order to build deeper relationships. Translating our website into 13 languages was one step on this journey – creating another ten Twitter accounts is another.’
‘It’s incredible to think that fans from countries as far away from Manchester as Argentina, Indonesia, Russia or Korea will now receive tweets with Club news, videos, competitions, match-updates in real time, in their own language and typically in the palm of their hands.’
‘Twitter has played an integral part in the Club’s online growth in recent years, providing the Club and its players with a unique channel through which to interact with fans in creative and innovative ways. We will continue to explore the wealth of opportunities that social networks like Twitter offer.’
The new Twitter accounts bring the club’s total multilingual digital offering to 12 Twitter accounts and 13 websites, in addition to its Mandarin Chinese social media presence in Sina Weibo and Tencent Weibo.
