Man City Extends Zhong An Partnership

06 Jul 2016 | tshego

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Manchester City FC has extended its relationship with specialist business development company, Zhong An Holdings in China, led by Madame Mi Na.

Shenzhen-based Zhong An operates across China and Hong Kong, and the club has been working together in a strategic partnership as it expands its regional footprint.

Zhong An has advised the club as it developed some of its first partnerships in China, including commercial relationships, media activity, and brand and fan engagement awareness programmes. As well as activating partnerships with the Ministry of Education to provide coaches to support the development of grassroots football across China and with China Central Television (CCTV) on the ‘Who is the King’ football reality game show leading to national media and television coverage.

Tom Glick, chief commercial officer of City Football Group, commented: “We are very pleased that we will be continuing to work with Zhong An. China is one of the world’s most exciting and growing football markets. We have made a firm commitment to participate in the development of football in China and to get closer than ever to our Chinese followers.

“As we look forward to our pre-season tour, which will take us to Beijing and Shenzhen, we are constantly nurturing new commercial, marketing and digital relationships, as well as growing ever closer to our new investors. Zhong An is the perfect trusted partner for us and we are working extremely well together to understand the scale of the opportunity and how to tackle it most effectively. We are particularly looking forward to working together on the ground in their home, in Shenzhen, later this month.”

Stephen Ng, vice president of Zhong An Holdings, added: “We are delighted to be working with Manchester City. As one of the leading clubs in world football, they are perfectly placed to grow and develop their fanbase and commercial presence in China. We are proud of the joint successes to date across many different areas. Zhong An Holdings is excited to be cooperating even more closely together in the future, both to secure new opportunities and deliver domestic market requirements, ensuring Manchester City continues to be amongst the most successful sporting organisations operating in China.”