Man City Introduces City Family Day Initiative

Manchester City FC has unveiled further details of its new initiative designed to bring fans together with family-oriented activities ahead of home Premier League matchdays.

‘City Family Day’ aims to engage with young fans attending their first City match, whilst also rewarding existing fans for their loyalty with a unique matchday experience.

Hosted on the indoor pitch at City Football Academy, the 90 minute event starts two and half hours before kick-off at the Etihad Stadium. Families are greeted by a welcome video from captain Vincent Kompany and then have the chance to meet City youth team players, club mascots – Moonchester and Moonbeam – and take their picture with the League Cup, FA Women’s Super League and FA WSL Continental Tyres Cup trophies.

As part of the activation, attendees can play five-a-side matches, take part in a range of football skills games such as free kick challenges, penalty shoot-outs, and keepie uppie contests, all with the chance to win exclusive prizes. Further entertainment includes face painting, Match Attax, table football, a photo booth and live music.

To close the pre-match event, attendees are encouraged to join flag bearers and City Square presenters on a March To The Match over the bridge to join the rest of the home team fans as they gather at the Etihad Stadium.

City Family Day aims to reinforce the club’s commitment to offering a world-class experience for fans on matchday by providing an interactive and engaging environments for its fans.

Research into best practice across family areas in football stadiums from around the UK saw the club conduct a revamp of the interior of its dedicated Family Stand for season 2016/17. New activities within the Family Stand for this season include ceiling flags featuring fan chants, a letterbox for fans to send questions to their favourite players and a colouring-in wall, with dedicated staff introduced to the stand to help young fans and their families to get the most out of their matchday experience.

Speaking about City Family Day, Danny Wilson, operations director at Manchester City FC said: “We strive to not only be the best on the pitch, but to also offer the most unique and innovative experiences for our fans on a matchday. City Family Day allows us to connect with our fans old and new, and gives them even greater opportunities to get closer to the Club that they love.”

City Family Day is free of charge and open to all Manchester City fans on a first come first served basis.