Man City Launches Matchday Gaming App
Manchester City FC has launched a new mobile gaming app, ‘City Connect’, designed to encourage greater fan engagement during matches.
By registering directly with the App or logging in via Facebook Connect, each player gets a unique ‘game board’ made up of professional football players and match action.
The free-to-play app, which combines Bingo, Connect Four and elements of Fantasy Football, includes a social twist where players make real-time, in-game predictions to build up their game board.
Fans can compete with their Facebook friends to accurately predict events during matches based on real-time data from the Premier League games City play.
As live events occur on the pitch, fans can earn tokens by competing against friends or by beating their previous top scores. The aim is to get four in a row on the in-game board to win.
Available to download for Apple’s iPhone and iPad devices, the social gaming platform is the result of a collaboration with mobile developer OneUp Sports Network.
Commenting on the app launch, Tom Glick, chief commercial and operating officer for Manchester City, said: ‘We are always looking at ways we can build on the experience of watching Manchester City play for our fans. City Connect takes the best of live sports and social gaming and allows fans both at the match and those watching at home to get more involved than ever before in the action.’
CEO for OneUp Sports, Daren Trousdell, added: ‘We are excited to announce the addition of Manchester City Football Club to the OneUp Sports network.’
‘The emergence of Manchester City as a global force in the world’s biggest game has seen them become leading innovators in the provision of engaging digital experiences as they further increase their fan-base and global reach. In partnering with us, MCFC have joined some of the world’s premier sports brands including the NFL, MLB, NBA, NHL and more in leveraging the strength of the OneUp Sports network to create further global user engagement and sponsorship opportunities via our market leading, real time mobile sports platform.’
