Man City Launches New Facebook App
Manchester City has given the classic football sticker a 21st century makeover with the launch of the City Stickers Facebook app, which allows fans to replace their favourite player’s image with their own.
Supporters can upload their photo to www.mcfc.co.uk/citystickers, or take one using a webcam and superimpose their face to one of six City stars, including Mario Balotelli, David Silva and Sergio Aguero.
The launch is the latest innovation developed by City’s award-winning Marketing and Digital team, who walked away with the Sport Website of the Year Award at the Sport Industry Awards 2012.
Julian Pate, head of marketing for Manchester City, said: ‘We know fans like to get close to the players, but we thought it would be fun to take that one step further and give them the chance to become their favourite players – or at least see what they’d look like if they were. For anyone who has ever imagined or dreamt of what it would be like to be a City star, this is the app for them.’
