Man City, Liverpool & Arsenal Sign With Vitality

Barclays Premier League Champions Manchester City and their Super League counterparts, Manchester City Women’s Football Club, have announced a joint club partnership with PruHealth, PruProtect and their parent company, Discovery. The three-year deal will see the innovative health and life insurers become City’s Official Health, Wellness and Life Insurance Partner in both the UK and South Africa.

Liverpool and Arsenal, two of the Premier League’s other giants, simultaneously announced similar partnerships with the insurance giant. Liverpool Ladies, the WSL title winners, will have the Vitality logo featured on the back of their matchday shirt.  

The partnerships will primarily be used to promote the benefits of PruHealth and PruProtect’s Vitality programme. Vitality is the healthy living rewards programme, which encourages and rewards its members for living a healthy lifestyle. 

Under the terms of the new agreement, PruHealth and PruProtect branding will be prominent in new player medical examinations during the summer and January transfer windows.

Max Sala, Head of Sports Medicine for the Manchester City first team, said: ‘PruHealth and PruProtect’s reputation within the medical profession is first class, as is the invaluable advice and service they provide to our staff who work on and off the pitch.  It’s great to have them on board and no doubt they will be a huge asset to the club in the coming seasons.’

Neville Koopowitz, CEO of PruHealth and Vitality, added: ‘We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us spread the Vitality message.’

Manchester City was the first Premier League club to roll-out PruHealth’s Vitality programme to its 500-strong staff last year.  

Commenting on the partnership, Tom Glick, Chief Business Officer for Manchester City, said: ‘Leading a healthy active lifestyle lies at the very core of our City in the Community philosophy.  Whether it’s educating local school children about nutrition as part of our Strike a Balance initiative, or encouraging our staff to be active we’re passionate about increasing knowledge and awareness of current health issues that affect us all. 

‘The scale of wellbeing resources and the variety of rewards available to staff was a driving force in our decision to roll-out Vitality across the business.  The impact for our staff has been fantastic, and we look forward to helping PruHealth and PruProtect engage with City fans and the wider football community over the coming seasons.’