Man City Partner Launches Abu Dhabi Drive
Abu Dhabi Tourism & Culture Authority, the Official Destination Partner of Manchester City, has launched a new sponsorship campaign aimed at the club’s fans around the world.
Into the Blue will give Manchester City fans the chance to win prizes throughout the season, and introduces them to Abu Dhabi as a holiday destination.
A new microsite – intotheblue.ae – was launched around last month’s City vs Swansea match. On it fans have the chance to take part in a digital Fan Mosaic competition to win an end of season Grand Prize double-header – a trip to Abu Dhabi followed by a visit to Manchester to watch City play the last Barclays Premier League game of the 2014/15 season at the Etihad Stadium.
To enter the Fan Mosaic competition, fans upload an image of themselves on matchday through intotheblue.ae to claim a pixel of the mosaic. Instant prizes are also on offer throughout the season including signed shirts, balls and match tickets. Visitors to the website can vote for their favourite photo and share them with friends through social media. The image with the most fans’ votes on 21st March 2015 will win the end of season Grand Prize.
Behind the scenes video content will also be released throughout the season.
