Man City Partners With Paddy Power

Manchester City Football Club has announced a new partnership with Paddy Power as its Official UK Betting Partner, in a deal that will see the bookmaker and the title contenders collaborate across a wide range of commercial activities.  

As part of the deal – running until the end of the 2012/2013 season – Paddy Power will offer their range of betting products to Blues fans via the Manchester City website (www.mcfc.co.uk) and also a specially created City microsite.

Paddy Power pioneered the concept on the football “Money-Back Special”, which frequently results in losing bets being refunded to their customers.  

This was the case with last year’s Champions League final, resulting in a record breaking refund of over £2m to Paddy Power customers.

Ian Cafferky, chief brand & commercial officer for Manchester City, added: ‘We wanted to wait for the right partner with the right principles, especially when it came to how they intended to engage with our biggest asset, our fans.’   

‘Not only do Paddy Power and football go hand-in-hand but, with their dynamic match-day odds and Money-Back Specials, we believe this partnership will provide real added value to our supporters’ match-day experience.’

Paddy Power, himself, added: ‘There are a lot of similarities between Manchester City and Paddy Power, with us both having established reputations for putting our fans and customers first, whilst rising to the top of the table in our respective fields. Paddy Power specialises in surprising and delighting punters and I really look forward to sharing our unbeatable betting value with the Man City fans.’