Fans and customers at the Etihad Stadium, home of Barclays Premier League Champions Manchester City, will be able to experience new and upgraded hospitality next season, after the club revealed an overhaul of two of its prime hospitality suites.
A newly named Connell Club will replace the club’s fine dining Boardroom offer, while The Mancunian will also be upgraded.
The new Connell Club marks the heritage of Manchester City, which was founded by the Connell family in 1880.
Available on and off-match day, The Connell Club will offer exclusive fine dining for up to 220 guests. Rubber stamped with the Connell Club crest, the suite will include ‘ambassador booths’ for a more intimate dining experience, with a gallery entrance paying homage to the club’s legacy.
The Mancunian is given a new, modern look with space for up to 250 guests, with Manchester’s musical and cultural heritage represented through communication touch points including lyrics from iconic Manchester bands and quotes from prominent Mancunians.
Branded as the place where ‘the City meets City’, The Mancunian will reportedly combine the ultra-modern feel with elements from yesteryear, featuring displays of lyrics from classic football chants, to bespoke wall art commemorating some of the club’s most iconic players.
Work starts on the suites soon to ensure they are ready for the start of the 2012/13 season.
Manchester City’s marketing manager Justice Ellis said: ‘We wanted to match what we have achieved on the pitch with our hospitality offer, and we’re thrilled with the look and feel of these plans in anticipation of what is to come at the Etihad Stadium next season.’
‘Both the Connell Club and The Mancunian have been meticulously planned to represent the aspects on which the club is formed, from a proud history, unique culture and loyal fan-base.’
‘Manchester City is a global brand, proud of its roots. We are taking these spaces onto another level, expressing the character of the club and creating an experience unrivalled anywhere in world football.’