Man City Scores Tyre Renewal

Manchester City has renewed its long-term partnership with Korean tyre manufacturer Nexen Tire.

The new multi-year agreement will see Manchester City and Nexen Tire take the partnership into its fourth term since its launch in 2015. In that time, the collaboration has expanded to include sponsorships of both the men’s and women’s teams as well as the youth side.

Nexen also served as the title sponsor for the Manchester City Cup, a youth soccer tournament in the United States, as well as launching esports games and participating in Cityzens Giving community projects.

In 2017, City became the first Premier League club to announce a sleeve partner – a position that Nexen has held since 2017/18 and will remain until the end of the 2022/2023 season.

The renewal agreement will now see a change in activation strategy for Nexen. With the company no longer appearing on City’s kits, it plans to focus on ‘digital activations, creative content and increased localisation for priority markets,’ and is set to centre on content collaborations.

Ferran Soriano, Chief Executive Officer at City Football Group, said, “Nexen Tire has been part of the City family for a long time and this new extension will take us to more than a decade of partnership.

“We have shared and enjoyed historic and very successful moments, celebrating 12 trophies together.

“We want to thank Nexen for their continued commitment, support and inspiration and we are looking forward to working together throughout the next term, for more innovation and celebrations.”

Travis Kang, Global CEO of Nexen Tire, said, “We are very excited to continue our long-term partnership with Manchester City, which will surpass a decade of collaboration by the end of the new term.

“Both parties are aligned to support and back each other up while inspiring people through our collaboration.

“This long-term partnership will allow us to innovate and grow internationally as Nexen Tire continue to expand our market and product offering.”