Man City Sign Axi As Global Partner
Manchester City have announced a new multi-year global partnership with newly rebranded online trading platform Axi.
The brand formerly known as AxiTrader will become the Premier League club’s Official Online Trading Partner, and will use the partnership to create awareness of its new rebrand and tagline ‘Trade Your Edge’ through branding across the Etihad Stadium, content on the club’s website and activations with customers and fans. It has also promised a range of exclusive offers and promotions.
“We are delighted to launch this new partnership with Axi,” said Tom Boyle, Head of Partnership Marketing EMEA, City Football Group.
“We have been impressed by Axi’s ambition and drive to build such a successful business from just a two-man start up and see parallels between them and City in how they strive for success. With their recent rebrand we recognise that this is an exciting time for Axi and we are looking forward to Manchester City being part of this new chapter.”
Louis Cooper, Chief Commercial Officer, Axi, said: “At Axi we’re all about giving our customers the edge. As we started looking into relaunching our brand, we felt there were many similarities with how the world’s leading football clubs are focused around gaining that competitive edge and Manchester City personifies this on and off the field.”
Set up as AxiTrader in 2007, the brand uses advanced AI technology to allow traders to buy and sell CFDs on international indices such as the UK100, trade major global currencies, and speculate on commodities like oil, gold and silver.
