Man City Sign Indonesia Partnership
Barclays Premier League champions Manchester City have agreed a new club partnership with Jiwasraya in a two-year deal that will see the state-owned company, which specialises in life insurance and financial planning, become City’s Official Insurance Partner in Indonesia.
As part of the deal, Jiwasraya have the rights to produce TV ads with City’s stars, in addition to featuring the club crest and player imagery in marketing campaigns throughout Indonesia.
The partnership will enable Jiwasraya to offer their customers with unique club experiences and internal staff with incentives, from meet and greets with Manchester City players, to watching behind-the-scenes training sessions at the club’s first-team training facility.
Commenting on the partnership, Tom Glick, chief business officer for Manchester City, said: ‘Jiwasraya’s outstanding reputation in Indonesia for educating people to plan for the future, in addition to their core values such as integrity and competence, make them the perfect fit for Manchester City. We look forward to working with Jiwasraya and their customers over the coming seasons to bring them closer to the game they love.’
‘Manchester City is extremely proud to have a rapidly growing and passionate fan base in Indonesia. This enthusiasm for football was clear for all to see in a recent City supporter event at a Jakarta shopping mall that was attended by thousands of local fans. While the launch of our Indonesian website, twitter and Facebook pages has resulted in our Indonesian fans now accounting for our biggest social media following outside of the UK.’
