Man City Signs Regional Partner In India
Premier League football club Manchester City has announced a new regional partnership with Jio Platforms Ltd (Jio), that will see the Indian digital services brand become the club’s official mobile communications network partner in India.
Through the partnership, Man City and Jio will collaborate on a variety of experiences that fans will be able to access through Jio’s digital ecosystem, which includes JioTV, MyJio, Jio STB, JioEngage and other applications and platforms. In addition, Jio will provide exclusive giveaways and in-market activities.
As part of the new agreement, Man City’s OTT platform, CITY+, will be integrated into the JioTV platform, providing fans in India with access to exclusive club content including match highlights, live Manchester City Women’s team and Elite Development Squad fixtures, and City Studios documentaries.
Akash Ambani, Chairman of Reliance Jio Infocomm Ltd., a subsidiary of Jio Platforms Ltd, said, “We are excited to announce Jio’s exclusive partnership with Manchester City in India through which we will present City fans with experiences through a multitude of digitally powered immersive initiatives.
“We believe both brands share similar values of bringing transformational impact to their communities and through this partnership, we endeavour to bring the best of football to the sports communities and Man City fans in India.”
Ferran Soriano, Chief Executive Officer, City Football Group, added, “We’re pleased to welcome Jio as an official partner of Manchester City today.
“The club has a passionate and growing fanbase in India and we are continually exploring new ways to provide greater fan experiences for our followers in the region and around the globe, particularly within the digital and technology space. We look forward to working with Jio as we develop these opportunities throughout the partnership.”
The partnership was enabled and supported by RISE Worldwide, India’s largest sports and entertainment company.
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