Man City Strikes Latin American Betting Deal

Premier League football club Manchester City has announced a new regional partnership with betting platform Sportium.

The agreement will see the Spanish company become the club’s official betting partner in Latin America.

Sportium has a history of partnerships in the world of sports, sponsoring Spanish football’s top-flight LaLiga for more than seven seasons.

Throughout the partnership, Manchester City and Sportium will create co-branded content for customers in the region, in addition to the brand featuring across digital and in-stadia assets at the club’s 55,000-capacity Etihad Stadium.

Dina Ahmad, Vice President, Global Partnership Sales, City Football Group, said, “We are pleased to welcome Sportium as a new regional partner of Manchester City today.

“The new partnership not only allows us build on our growth and reach new audiences Latin America but bring them closer to the club through unique content and experiences and we look forward to working with Sportium to achieve this.”

Alberto Eljarrat, CEO of Sportium, is excited to entering this sponsorship with Manchester City, “Our brand has always been linked up to top competitions and major sports clubs. But this collaboration with Manchester City, implies a new step forward for Sportium in our internationalization journey.

“We feel we share great values with the club, such as effort, integrity and teamwork, and we aim to bring these values to those Spanish speaking geographies where we are present with our unique omnichannel entertainment offering.”

This is Manchester City’s second regional betting deal in recent months, after securing 8Xbet as its official Asian betting partner in July.

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