Man City Women Signs Landmark Sleeve Deal
Manchester City, the current FA WSL 1 Champions, and QNET, an international direct selling company, have teamed up to launch the FA Women’s Super League 1’s first sleeve partnership.
The new partnership will see QNET deepen its longstanding relationship with Manchester City. In addition to the sleeve branding, QNET will feature in bespoke Manchester City women’s player content which will be developed throughout the 2018/19 FA WSL season.
There will also be co-branded fan content, a matchday LED presence, exclusive fan competitions and bespoke digital activations with players, which will allow Manchester City and QNET to work closely together to reach new and diverse audiences.
Gavin Makel, head of women’s football, Manchester City: “The women’s team at Manchester City is delighted to partner with QNET who are leaders in their industry. Women’s football is on the rise and connecting with our growing fan base in Asia, where QNET has a strong presence, is important to everyone at the Club. Working together with QNET, we hope we can bring the magic of women’s football to even more people and provide our supporters across the globe with the opportunity to get even closer to Manchester City’s women’s team.”
Trevor Kuna, chief executive officer, QNET: “QNET has been empowering entrepreneurs for 20 years now, and we have a strong female salesforce. We are truly proud to be teaming up with Manchester City in the female sports sponsorship arena as the first-ever sleeve sponsor of a FA Women’s Super League 1 team. This is a major step for us, and it sends a strong signal that QNET is committed to empowering women across the globe.
“Manchester City’s values resonate with our own, and we were particularly inspired by their Same City, Same Passion campaign launched earlier this year. We too believe the skills, determination and passion are the same for both men and women regardless of whether it’s in football or direct sales.”
The announcement means Manchester City is now the first football club to have a sleeve partner in both the Premier League and Women’s Super League 1.
