Man United Announce Deal With Denizbank
Manchester United has announced a four year sponsorship agreement with Denizbank, the Turkish financial institution.
As part of the sponsorship, the financial details of which were not released, Denizbank will hold exclusive rights to offer to the official Manchester United credit card in Turkey. The deal is part of the club’s plans to engage with its Turkish fan base which is believed to have around 9.5m followers. Turkish Airlines is the club’s official airline partner.
Manchester United’s commercial director Richard Arnold commented on the deal: ‘This is the eleventh sponsorship to be announced by the club so far this season, which demonstrates not only the strength of the Manchester United brand but also our desire to engage with our fans through our global network of likeminded businesses.’
