Man United Launches Youtube Channel
Manchester United has launched its official YouTube channel after a 13-year absence, as it looks to build its brand and commercial income with the world’s biggest video-sharing site.
The new channel will give fans access to official club content for the first time, launching with exclusive features with the Premier League side’s first team players.
Manchester United will reportedly publish stats-rich highlights of Premier League matches and behind-the-scenes content from the first team and academy.
YouTube also reported that videos related to Manchester United generate some of the most viewed Premier League content on the platform, with 843 million views coming from the start of the 2017/18 season.
Tomos Grace, YouTube’s head of sport for Europe, Middle East and Africa said: “Amazingly, even without an official football channel it is the most viewed club in the world on YouTube. But one channel that people are looking for is the official Manchester United voice. The plans they have are very exciting. They want to go big.”
A Manchester United spokeswoman commented: “The club’s vision is to be the largest and most engaged sports club in the world. Our presence on platforms such as YouTube will allow us to achieve this vision.”
Manchester United was previously the only Premier League team and the only top club globally not to create an official channel since YouTube launched in 2005.
Local rivals Manchester City are currently the UK’s biggest club on YouTube with 1.1 million subscribers.
