Man United Partners With Cable & Wireless

04 Dec 2015 | tshego

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Manchester United has partnered with telecommunications company Cable & Wireless Communications.

The multi year regional partnership covers the Caribbean and will see both parties develop football within the region by hosting Manchester United Soccer School competitions and coaching programmes in local communities.

Cable & Wireless and its retail brand Flow, will also use the partnership to provide the club’s Caribbean fans opportunities to win match tickets, signed merchandise as well as the chance to interact with the team’s players and ambassadors.

From the 2016/17 season, Flow will become the exclusive distributor of the club’s dedicated channel, MUTV. Viewers in the Caribbean will experience Manchester United programming as well as behind the scenes access to the club.

Manchester United’s group managing director, Richard Arnold commented: “Cable and Wireless is a respected name in telecommunications and an ideal partner for Manchester United. Like the club, they are steeped in history and are seen as a technology leader and innovator. Through its Flow brand, fans will easily be able to access Manchester United content via mobile, tablets and desktop devices, as well as through the Flow to Go app.

“We look forward to working with them in the Caribbean to bring our loyal fans new and exciting ways to follow the club they so passionately support.”

President of Cable & Wireless Communication’s consumer group, John Reid added: “I am delighted to sign this landmark partnership agreement with Manchester United, the world’s most popular football club. Our aim is to become the home of sports in the Caribbean and there is no better way to demonstrate our ambition than by partnering with one of the biggest sports brands in the world.

“Our agreement with Manchester United is the latest in a series of strategic partnerships that already includes the Premier League and the 2016 Rio Olympic Games, and further demonstrates our commitment to delivering the region’s best sports content to Flow customers.”

Arsenal also announced this week that the club would be opening soccer schools in China alongside its partner iRENA, as Premier League clubs look for growth with overseas fans.